How legal advocacy orgs use hashtags

Using the same examples from the last post, I analyzed how they were using hashtags in their recent posts. Here are the most recent hashtags used in posts on each page:

  1. Southern Poverty Law Center: few hashtags, #MuslimBan, #RefugeesWelcome, #blacklivesmatter
  2. ACLU: #blacklivesmatter, #netneutrality, #voting rights
  3. EarthJustice: #nomorelead, #wearejusttryingtobreath, #ClimateChangeIsReal
  4. Environmental Defense Fund: #ActOnClimate, #FourthWave 
  5. National Women’s Law Center: #WinsforWomen
Here I found two things interesting, 1) a couple of orgs pages, SPLC and the NWLC, used hashtags rather infrequently, every 4 to 8 posts, and 2) most orgs used established hashtags rather than creating their own, the only org that seemed to be making their own was EDF. Thus, while all the orgs are clearly participating in the dialogue created by #activism, it is unclear which is more effective for promoting their own work and getting support for their organizations and projects. I'll continue to explore this with further posts.

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